Sheebah Establishments Ltd
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Sheebah Establishments Limited is a company duly incorporated under the Laws of Uganda to steer the social entrepreneurship in the Menstrual Hygiene Market in Uganda and world over putting in effect the vision of two passionate ladies; Ms. Sheebah Karungi Samalie and Ms. Mariam Jumba.
[Sheebah]I come from a less privileged background as a little girl. I got my first period at the age of 14. I remember my very first day on my menstrual cycle, my mother cut a piece of cloth for me to use. And I remember going to school and seeing other girls using the pads that my family and I couldn’t afford and thinking of how privileged they were. Fast forward, later on I left home started working as a dancer, I gained a little income just enough for me to finally afford the pads for myself. But I remember my first pads I used would burn me and leave a lot of discomfort. As if that wasn’t bad enough, they also had an odd scent to them. At first, I thought maybe I am just allergic to that brand because I naturally have allergies. So, my instinct was to switch to another brand and yet same thing happened, and I was left with no option. Later on, in life when I joined the obsessions singing group, I learned about tampons because my manager would not let us perform on stage with pads on. At that time, I was 16 going to 17 and ever since then I never really used pads again because each and every time, they would burn me and leave me irritated.
When I started to grow as a musician, I found myself grow as a feminist as well, to the point where I became passionate and aware of all these issues, we women face on a day to day basis. I wanted to make a difference and bring light to the matter’s men don’t pay attention to. I love business and I love being an artist but most importantly I love being a feminist. I love empowering women; I love creating job opportunities most especially to women. Everyone who has been around me knows that I always want to make sure everyone has purpose especially women. We live in a male dominated world where us ladies need inspiration and someone to show us that we can make a difference and fight for a seat at the table. We are no different and I believe we can do better. When you support one woman, you support an entire nation.
I am so grateful that God has given me this great opportunity of being a great artist for 10 consecutive years. But I wanted to make the best out of this opportunity by creating something that would connect me to all the women around the world. This goes to the ones I’ve met and yet to meet. Being in the music industry has given me opportunities to meet all types of women around the world that I’ve connected with deeply and creating this product will allow me to give each one of them a piece of me. This product is all about empowering women and also giving back. God gave me this opportunity and I want to share it. My company will hire 80% of qualified women. I want to teach women who come from all types of background and encourage them that no matter what your story is, you can also have a seat at the table. I want to provide a sense of direction and protection to the women because the world isn’t easy. I want to install confidence and this product is a great way to do it. I want to connect to women because they’re so brilliant and I want them to know that I believe in them. I want to bring hope and fix all the issues that us women face while growing up. This is my opportunity to empower, to love, to teach self-love, to teach confidence, to show women how to win without tearing each other down and at the same time to show people who Sheebah Karungi Samali is besides being an artist. I am a school dropout, plenty of people doubted me, I am a rose that grew from concrete and I am an example that who you are, and your background should never limit you. There is potential in each and every one of us women.
[More About Sheebah] Sheebah Karungi is a Ugandan recording artist, and dancer. She is also an actress whose debut was in the renown movie Queen of Katwe. She is the founder and owner of Sheebah Establishments Limited and a co- founder of Sheebah cares- a nonprofit organization. She has been in the entertainment industry since 2005 where she started out as a dancer and since then, has risen to become one of the leading musicians in the nation and foremost at the front in advocating for the rights of women and the girl-child in Uganda.
Her entertainment career spans many a field and this has seen her become a brand ambassador for many top notch brands such as Coca Cola( A million reasons to believe),
Africell, and Idroid Phones. She has been nominated for a couple of awards such as Mama Awards, MTV awards and has been a lead musician at prestigious shows such as Coke Studio Africa and the BBC Africa launch in Nigeria.